We tested 100 Peterborough based business websites on a mobile device which averaged an eternity feeling 9.4 second load time. 53% of users don’t stick around for 3 seconds…
By having a slow website, you’re essentially cutting your potential customers or users on your website, in half. We use many techniques to improve the performance of your website such as caching, minifying web resources, database optimisation, decreasing page size and image compression, to name a few.
Google has confirmed that the speed of a website has an impact on search engine rankings, meaning that not only will you benefit from a faster site, you’ll likely rank higher too. The importance of an optimised website is only getting more significant, with over 50% of all internet users now use mobile devices to browse the web. Considering many of these users will be using a 3G, 4G or now 5G connection, a slow website is a real killer in user retention.
Does my website need optimising?
Unfortunately, there are a lot of web developers out there that sometimes neglect the importance of page speed and user experience, which is precisely how we came around to offer such a service. The handy thing is, there are a lot of free tools out there that’ll give a great insight into how it’s performing. Some of the most popular options are:
- GT Metrix: Page speed test out of 100
- PageSpeed Insights: Official Google tool
- Pingdom: Find speed bottlenecks
Typically, we look to achieve load times of under 2 seconds minimum. If you aren’t achieving this benchmark, you could be frustrating your viewers with poor user experieince and potentially being held back in search engine rankings.
How much does optimisation cost?
Website optimisation is a one-off cost of £150 with a full report detailing the work we carried out and the improvements we have made. In some cases, we may require you to host your website with us, although we’ll let you know before we begin any work. There are hundreds of optimisation techniques out there, and we’ll typically perform the following procedures:
- Database optimisation
- Image optimisation
- File / image caching
- Configure Content Network (CDN)
- Page caching
- Software / plugin analysis
- .htaccess & redirect optimisation
- SSL Installation & HTTPS setup
- PHP Software update
- Reduce script requests
Benefits of optimising your website
- Improve your user experience with load times under 2 seconds
- Improve your SEO – page speed is as a ranking signal
- Increase sale and conversion rates
- Improved user experience
- Lower bounce rates